Industry Resources
Wellness Industry
Wellness is one of the fastest-growing sectors globally, and one of the most politically contested. Decisions about regulation, what counts as evidence, who is qualified to practise, and how wellness intersects with public health all shape the industry. Around the world, wellness sits at the meeting point of consumer politics, gender politics, and the politics of trust.
The politics of the wellness industry
Wellness in Australia is shaped by regulation politics, the long contest between conventional and complementary practice, gender politics, and cost of living pressure on discretionary spending. Reading those conditions clearly matters because wellness sits between health and consumer markets, with politics from both reaching the practice. The political landscape page reads wellness politics from a single practice outward.
Political issues affecting the wellness industry
Mental health, gender politics, cost of living, AI, cultural diversity, and First Nations rights are reshaping wellness in Australia. Each issue connects to debate about regulation, evidence, and who is qualified to practise.
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Mental health politics is one of the largest forces reshaping wellness, with the line between therapy, support, and self-care actively contested.
Read what mental health politics means for the sector…
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Wellness is a heavily gendered industry in clientele, workforce, and politics, and current gender debates reach the sector directly.
Read what gender politics means for the sector…
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Wellness is exposed to discretionary spend, and cost of living politics reshapes who can access wellness services and at what frequency.
Read what cost of living politics means for the sector…
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AI is reshaping wellness through apps, virtual coaching, and the politics of what counts as a wellness practitioner.
Read what AI and automation politics means for the sector…
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Cultural appropriation, traditional practices, and the politics of who can offer which modality are reshaping the sector.
Read what cultural diversity politics means for the sector…
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Indigenous wellness traditions, cultural sovereignty, and the politics of who claims which practice are reshaping the sector.
Read what First Nations rights politics means for the sector…
Political risks for the wellness industry
Political risk in wellness is shaped by regulation shifts, public trust changes, and the discretionary spend of clients. Reading those risks well matters because wellness sits between health and consumer markets, with politics moving from both directions.
The political history of the wellness industry in Australia
Wellness in Australia has been shaped by the long contest between conventional and complementary medicine, the rise of women's health movements, the politics of self-care, and the global commercialisation of wellbeing. The political history page traces how the sector became what it is.
How I can help people in the wellness industry
I work with wellness practitioners, studios, owners, and teams to read the political conditions shaping the sector. From regulation and gender politics to mental health, AI, and cultural diversity, I bring clarity on what's moving in politics so you can think and decide more strategically.
About me
My name is Liv. I’m a civic and political adviser based in Melbourne, Australia. With over 20 years of advocacy experience spanning community service, elected office, and research, I help people make sense of political pressures around them and act with more clarity and confidence.