Political Advisory
Political advice for businesses, community groups & Individuals
I help people understand the political environment their work sits in.
From local council decisions to international policy shifts: the political world affects your staff, your customers, your supply chain, and your future. Most businesses do not have anyone helping them see that world clearly. I do.
FAQs
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Individuals, business owners, sole traders, managers, community leaders, organisations of any size and any industry.
Whether you have a team of two people or fifty, whether you run a construction crew or a gay bar, whether you sell online or from a shopfront. If your work involves people, it involves politics.
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A plan tailored to your needs and purpose. It might look like 1-to-1 consultation sessions for political literacy, group workshops for campaign strategies, a long-term program, or a specific project you had in mind.
We sit down together and map the political environment around your industry: your consumers, your team, and your obligations. You leave with a clearer picture of the values you want your work to reflect.
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Your lawyer, your accountant, your sales and marketing team are all essential. I am not a replacement for any of them.
What I do is fill the gap between their work and the political world that drives it. Your accountant tells you the super rules changed. I tell you why they changed and who pushed for it. Your lawyer tells you about the positive duty. I tell you about the political movement behind it and what the next round of reform might look like. Your sales and marketing team tells you that revenue is down and plans to make more ads. I tell you why consumers either double down on support or boycott and ban certain brands and products because of international socio-economic matters.
The goal is that when you sit down with your lawyer or your accountant, you ask better questions to operate your business with them because you understand the political context behind what they are telling you.
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No. Most of my work is with people who have never thought about politics in relation to their goals or passions. That is the whole point.
You do not need a strong political background. You just need a willingness to look at yourself and your work from an angle you have not considered before.
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That is what most business owners think.
The section below highlights some of the businesses that found out the answer is: everything.
Politics shapes Business. It always has.
Here are some case stories from global brands you know and love.
Nike
In 2018, Nike chose Colin Kaepernick as the face of their "Just Do It" 30th anniversary campaign. Kaepernick had been effectively blacklisted from the NFL after kneeling during the national anthem to protest racism and police brutality. The campaign line was "Believe in something, even if it means sacrificing everything." Online purchases ran 22 to 42 percent higher than the same period the year before. Within a month, Nike's market value had risen by $6 billion and its stock hit an all-time high. Nike had read the political landscape of their actual customer base and bet on it. The growth came from the people who were already buying.
Prada
Miuccia Prada studied political science and was an active member of the Italian Communist Party before she took over her family's leather goods company. When she began designing, she did not leave her politics behind. Her 1988 debut runway reimagined Mussolini-era military uniforms, feminising them as a deliberate challenge to fascist gender standards. Her political education was not separate from her business. It was the foundation of it. Prada is now one of the most influential fashion houses in the world.
Ben & Jerry’s
Ben & Jerry's built a global brand on the principle that businesses should take political positions. In 2021, they stopped selling ice cream in the occupied Palestinian territory, saying it was inconsistent with their values. When their parent company Unilever tried to silence them, they sued. Their brand loyalty deepened among the people who shared their values. The company understood the political terrain and made a strategic choice based on it.
Miss Universe
When Olivia Yacé of Côte d'Ivoire placed a mere fourth runner-up at Miss Universe 2025 despite being the clear fan favourite, audiences called it a robbery. The organisation's president then said on a livestream that Yacé could not have won because her African passport wasn’t strong. The backlash sparked global conversations about racial profiling, immigration politics, and who decides what "universal" means. Yacé resigned her continental title days later, citing her commitment to dignity and equal opportunity. Within weeks, the president was facing a federal arrest warrant for organised crime offences including smuggling and arms trafficking. The modern pageant audience had changed politically. They cared about representation, equity, and institutional integrity. The organisation's leadership had not read that shift, and it cost them their credibility, multiple titleholders, and eventually their president.
These are global brands with dedicated political advisers, government relations teams, and crisis communications budgets. The political landscape shaped their outcomes anyway.
Your business operates in the same political world, whether you ignore it or embrace it.